The Obama campaign has just released the ad they'll be playing across the Olympics:
This ad succeeds. The driving music, the announcer's quick speech, the fast cuts, the futuristic looking technologies and products, all of them get at what's powerful about a youthful candidate without bring age up explicitly. This is an ad that wouldn't work with shots of McCain interwoven through the end. It does work with Obama.
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1 comment:
A winner, I agree.
well done.
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