Friday, August 8, 2008


The Obama campaign has just released the ad they'll be playing across the Olympics:

This ad succeeds. The driving music, the announcer's quick speech, the fast cuts, the futuristic looking technologies and products, all of them get at what's powerful about a youthful candidate without bring age up explicitly. This is an ad that wouldn't work with shots of McCain interwoven through the end. It does work with Obama.

1 comment:

Mariamariacuchita said...

A winner, I agree.
well done.